League tables · Format Relay
NHL social media table: 32 clubs ranked this week
Boston Bruins lead the NHL social media table for this week to 4 October 2026; Anaheim Ducks are second and Washington Capitals climbed 12 places. 32 clubs ranked.
Per 1,000 is interactions per 1,000 followers on posts that reached their 18–36 hour checkpoint; Reach is total interactions. Tables update every Monday; read the method.
Week of 28 September – 4 October 2026
| Rank | Move | Club | Per 1,000 Interactions on checkpointed posts per 1,000 followers across tracked accounts. | Reach rank Total interactions on checkpointed posts across tracked accounts. | Reach move | Form | Posts | Best post | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | ↑ 21 | Boston Bruins | 105 | #1 | ↑ 9 | – · 10 · 22 · 1 | 109 | Instagram · 38k | per 1,000 #1 ↑ 21 · reach #1 ↑ 9Instagram · 38k |
| 2 | ↑ 21 | Anaheim Ducks | 100 | #7 | ↑ 18 | 7 · 30 · 23 · 2 | 24 | Instagram · 35k | per 1,000 #2 ↑ 21 · reach #7 ↑ 18Instagram · 35k |
| 3 | ↑ 2 | Minnesota Wild | 87 | #5 | — Same | 27 · 16 · 5 · 3 | 46 | TikTok · 35k | per 1,000 #3 ↑ 2 · reach #5 — SameTikTok · 35k |
| 4 | ↓ 3 | Montreal Canadiens | 85 | #2 | ↓ 1 | 11 · 1 · 1 · 4 | 68 | Instagram · 39k | per 1,000 #4 ↓ 3 · reach #2 ↓ 1Instagram · 39k |
| 5 | ↑ 6 | San Jose Sharks | 80 | #4 | ↑ 8 | 1 · 5 · 11 · 5 | 54 | Instagram · 32k | per 1,000 #5 ↑ 6 · reach #4 ↑ 8Instagram · 32k |
| 6 | ↓ 2 | Carolina Hurricanes | 74 | #9 | ↓ 2 | 6 · 22 · 4 · 6 | 33 | Instagram · 36k | per 1,000 #6 ↓ 2 · reach #9 ↓ 2Instagram · 36k |
| 7 | ↑ 10 | Ottawa Senators | 66 | #17 | ↑ 10 | – · 7 · 17 · 7 | 43 | Instagram · 15k | per 1,000 #7 ↑ 10 · reach #17 ↑ 10Instagram · 15k |
| 8 | ↓ 5 | Buffalo Sabres | 64 | #12 | ↓ 6 | 14 · 4 · 3 · 8 | 64 | Instagram · 19k | per 1,000 #8 ↓ 5 · reach #12 ↓ 6Instagram · 19k |
| 9 | ↓ 2 | New Jersey Devils | 49 | #16 | ↓ 5 | 5 · 19 · 7 · 9 | 80 | Instagram · 8,143 | per 1,000 #9 ↓ 2 · reach #16 ↓ 5Instagram · 8,143 |
| 10 | ↑ 3 | New York Rangers | 49 | #3 | ↑ 5 | 12 · 18 · 13 · 10 | 41 | Instagram · 44k | per 1,000 #10 ↑ 3 · reach #3 ↑ 5Instagram · 44k |
| 11 | ↑ 3 | Columbus Blue Jackets | 47 | #21 | ↑ 5 | 22 · 28 · 14 · 11 | 67 | Instagram · 12k | per 1,000 #11 ↑ 3 · reach #21 ↑ 5Instagram · 12k |
| 12 | ↓ 10 | Utah Mammoth | 45 | #29 | ↓ 11 | 8 · 6 · 2 · 12 | 51 | YouTube · 1,024 | per 1,000 #12 ↓ 10 · reach #29 ↓ 11YouTube · 1,024 |
| 13 | ↑ 11 | Edmonton Oilers | 44 | #11 | ↑ 3 | 23 · 12 · 24 · 13 | 59 | YouTube · 13k | per 1,000 #13 ↑ 11 · reach #11 ↑ 3YouTube · 13k |
| 14 | ↑ 12 | Washington Capitals | 44 | #13 | ↑ 8 | 3 · 9 · 26 · 14 | 46 | Instagram · 24k | per 1,000 #14 ↑ 12 · reach #13 ↑ 8Instagram · 24k |
| 15 | ↓ 3 | New York Islanders | 42 | #24 | ↓ 4 | 9 · 2 · 12 · 15 | 27 | Instagram · 13k | per 1,000 #15 ↓ 3 · reach #24 ↓ 4Instagram · 13k |
| 16 | ↑ 3 | Colorado Avalanche | 41 | #14 | ↑ 3 | – · 13 · 19 · 16 | 34 | Instagram · 17k | per 1,000 #16 ↑ 3 · reach #14 ↑ 3Instagram · 17k |
| 17 | ↑ 1 | Dallas Stars | 41 | #15 | ↑ 1 | 26 · 32 · 18 · 17 | 30 | Instagram · 15k | per 1,000 #17 ↑ 1 · reach #15 ↑ 1Instagram · 15k |
| 18 | ↓ 8 | Winnipeg Jets | 35 | #22 | ↓ 9 | 4 · 23 · 10 · 18 | 27 | Instagram · 18k | per 1,000 #18 ↓ 8 · reach #22 ↓ 9Instagram · 18k |
| 19 | ↑ 11 | Vegas Golden Knights | 34 | #20 | ↑ 10 | 24 · 25 · 30 · 19 | 31 | Instagram · 30k | per 1,000 #19 ↑ 11 · reach #20 ↑ 10Instagram · 30k |
| 20 | ↓ 12 | Pittsburgh Penguins | 33 | #6 | ↓ 4 | – · 14 · 8 · 20 | 38 | Instagram · 28k | per 1,000 #20 ↓ 12 · reach #6 ↓ 4Instagram · 28k |
| 21 | ↓ 12 | Toronto Maple Leafs | 31 | #8 | ↓ 5 | 13 · 8 · 9 · 21 | 59 | Instagram · 29k | per 1,000 #21 ↓ 12 · reach #8 ↓ 5Instagram · 29k |
| 22 | ↓ 6 | Florida Panthers | 30 | #23 | ↓ 4 | 15 · 11 · 16 · 22 | 45 | Instagram · 7,722 | per 1,000 #22 ↓ 6 · reach #23 ↓ 4Instagram · 7,722 |
| 23 | ↓ 3 | Vancouver Canucks | 27 | #19 | ↓ 4 | 17 · 24 · 20 · 23 | 27 | Instagram · 11k | per 1,000 #23 ↓ 3 · reach #19 ↓ 4Instagram · 11k |
| 24 | ↓ 18 | Philadelphia Flyers | 24 | #18 | ↓ 14 | 2 · 17 · 6 · 24 | 57 | Instagram · 11k | per 1,000 #24 ↓ 18 · reach #18 ↓ 14Instagram · 11k |
| 25 | ↓ 4 | St. Louis Blues | 24 | #25 | ↓ 3 | 18 · 20 · 21 · 25 | 39 | Instagram · 6,785 | per 1,000 #25 ↓ 4 · reach #25 ↓ 3Instagram · 6,785 |
| 26 | ↓ 1 | Chicago Blackhawks | 24 | #10 | ↓ 1 | 19 · 3 · 25 · 26 | 28 | Instagram · 23k | per 1,000 #26 ↓ 1 · reach #10 ↓ 1Instagram · 23k |
| 27 | ↓ 12 | Calgary Flames | 23 | #27 | ↓ 3 | – · 26 · 15 · 27 | 37 | Instagram · 7,301 | per 1,000 #27 ↓ 12 · reach #27 ↓ 3Instagram · 7,301 |
| 28 | ↑ 3 | Tampa Bay Lightning | 22 | #26 | ↑ 5 | 21 · 27 · 31 · 28 | 45 | Instagram · 7,761 | per 1,000 #28 ↑ 3 · reach #26 ↑ 5Instagram · 7,761 |
| 29 | ↓ 1 | Nashville Predators | 12 | #31 | ↓ 2 | 16 · 15 · 28 · 29 | 38 | Instagram · 3,212 | per 1,000 #29 ↓ 1 · reach #31 ↓ 2Instagram · 3,212 |
| 30 | ↓ 3 | Detroit Red Wings | 11 | #28 | ↓ 5 | 10 · 21 · 27 · 30 | 27 | X · 1,663 | per 1,000 #30 ↓ 3 · reach #28 ↓ 5X · 1,663 |
| 31 | ↑ 1 | Seattle Kraken | 10 | #30 | ↑ 2 | 25 · 31 · 32 · 31 | 28 | YouTube · 1,385 | per 1,000 #31 ↑ 1 · reach #30 ↑ 2YouTube · 1,385 |
| 32 | ↓ 3 | Los Angeles Kings | 5.8 | #32 | ↓ 4 | 20 · 29 · 29 · 32 | 16 | Instagram · 6,566 | per 1,000 #32 ↓ 3 · reach #32 ↓ 4Instagram · 6,566 |
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This week's breakout posts
Earlier weeks: 2026-W39 · 2026-W38 · 2026-W37 · 2026-W36 · 2026-W35 · 2026-W34 · 2026-W33 · 2026-W32
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