CREATIVE INTELLIGENCE FOR SPORTS TEAMS

Spot global breakouts. Track your sport and league.

Discover standout posts from across the world of sport. Explore your sport and league to see what is performing for your team and peers—including posts that never make the global shortlist.

Radar access is by invitation. We'll confirm the current features and pricing before you decide.

The public sample

One day. Three perspectives.

Explore a dated selection of global breakouts and activity within a sport and league. Open the originals and inspect the recorded performance in context.

From the edition

One dated snapshot · three views

Global

Unexpected inspiration from across sports and markets.

Three selections from the edition’s global breakout entries, across three sports.

3 selected examples; a complete ranking is not shown. These are selected discoveries, not positions one to three in the global ranking.

Football · Serie A · Italy

A follow worth posting about.

A Champions League follow notification becomes the post: a simple screenshot and a good-morning greeting.

~66×the account’s recorded median engagement

8,819 engagements · median 133 across 299 posts

Open original post
Rugby league · NRL · Australia

Match highlights, as a running list.

Match highlights paired with a numbered on-screen list and casual nicknames. The caption: “Ahhh good times”.

~11×the account’s recorded median engagement

31,342 engagements · median 2,747 across 166 posts

Open original post
Basketball · NBA · United States

Eight seconds. A casual question.

Suns highlights meet “you got TikTok or nah” meme text, with a Rocket League hashtag in the caption.

~38×the account’s recorded median engagement

23,363 engagements · median 617 across 97 posts

Open original post

Recorded during the 2026-08-28 collection. Totals sum available likes, comments and shares. Multiples compare each post with the median for available posts from the same account and platform in the trailing 60-day window, including the featured post. Coverage is partial and counts may have changed. The figures describe observed attention, not its cause. Publication dates use UTC.

A wider world of ideas. A closer view of your field.

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The invited Radar

Sports social media discovery and league tracking

Find unexpected ideas across sports and markets, and follow what is performing closer to your team and peers—including posts that never make the global shortlist. The view and its stated coverage keep global discovery, sport context and league context distinct.

  1. 01

    Global

    Discover standout posts and unexpected ideas from sports and markets beyond your usual feed.

  2. 02

    Your sport

    See what is standing out across competitions, teams and markets within your sport.

  3. 03

    Your league

    Follow your team and peers, including posts that would not make the global breakout shortlist.

For your team

Give your team a wider view.

Request Radar access for your sports creative team. Tell us your franchise, sport and market, and we’ll help you assess whether the current product fits.

Three named readers. $149 USD per team/month plus applicable tax. 14-day no-card trial; at most three paid cycles, then explicit continuation.

Request an invite

Before you start

A few useful details.

Who is Format Relay for?

Sports social and creative teams seeking both global inspiration and a closer view of what performs within their sport, league and peer teams.

Can I browse the Radar without an invitation?

The public sample is open to everyone. Radar access is reviewed by invitation.

What does the sample show?

The sample uses dated original-source selections to illustrate global discovery and sport/league activity. Each panel states its coverage; selected examples are not a complete ranking.

Does Format Relay explain why a post went viral?

Observed traction helps identify a post worth noticing. It does not establish why the post took off or predict how a similar idea will perform for your team.

What is included today?

We confirm the live Radar features and coverage in your invitation offer. Saved views, a reusable library and team insights are not included unless explicitly listed as available.

How much does it cost?

The founding Radar offer is $149 USD per team per month plus applicable tax, for three named readers. A 14-day trial requires no card. Cancel monthly; the offer runs for at most three paid cycles, with explicit agreement required to continue.

Can we reuse another team's assets?

References can inform your own execution. Access does not grant reuse rights to another creator's images, video or music.

The next brief

See further. Know your field.

Bring global inspiration and a closer view of your team and peers into your next conversation.

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Request a Format Relay invite

Tell us a little about your team. We'll review the fit and share the current access and pricing details.

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We use this information to assess and respond to your request.

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