Format Relay insights
Sports social media discovery and tracking
Practical notes for sports social and creative teams: find wider inspiration, read league context and understand the performance measure in front of you.
Discovery note
How can a sports social team find ideas beyond the accounts it already follows?
Use a dated cross-sport selection to find sports social media inspiration, inspect the originals, and decide what is useful for your own brief.
Read the noteLeague view note
What does it take to compare social activity across a league?
A practical guide to reading a league social media view: compare like with like, check coverage, and avoid calling a partial sample a peer ranking.
Read the noteMethod note
What is the difference between total engagement and a breakout multiple?
Learn the difference between observed total engagement and same-account breakout performance when reading sports social media posts.
Read the note