Statements from Dylan Larkin and the Detroit Red Wings.
22k interactions · 3.6× the club's usual
Detroit Red Wings social media ranking in the NHL
Detroit Red Wings rank 26th of 32 in the NHL for Per 1,000 over the four weeks to 4 October 2026 and 259th in the world for Reach, from 93 checkpointed posts across 4 accounts.
Per 1,000 is interactions per 1,000 followers on posts that reached their 18–36 hour checkpoint; Reach is total interactions. Tables update every Monday; read the method.
Positions
Four weeks
Per 1,000
#26 ↓ 3 · Reach
#19 ↓ 2
Interactions on checkpointed posts per 1,000 followers across tracked accounts.
Total interactions on checkpointed posts across tracked accounts.
League: per 1,000 #26 of 32, reach #19
World: per 1,000 #366, reach #259
This week
Per 1,000
#30 ↓ 3 · Reach
#28 ↓ 5
Interactions on checkpointed posts per 1,000 followers across tracked accounts.
Total interactions on checkpointed posts across tracked accounts.
League: per 1,000 #30 of 32, reach #28
World: per 1,000 #479, reach #303
Eight-week rank trend
- 2026-W33: #24
- 2026-W34: #7
- 2026-W35: unranked
- 2026-W36: #25
- 2026-W37: #10
- 2026-W38: #21
- 2026-W39: #27
- 2026-W40: #30
Per 1,000 over four weeks: 58 · NHL median 104 · Over 2M followers median 94
Per 1,000 this week: 11 · NHL median 41 · Over 2M followers median 22
Platform mix
- Instagram 57%
- TikTok 5%
- X 25%
- YouTube 12%
Best posts over four weeks
Audience accounts
- Instagram@DetroitRedWings997k
- TikTok@DetroitRedWings540k
- X@DetroitRedWings1.2M
- YouTube@officialredwings80k
2.8M followers across 4 tracked accounts.
Method
Per 1,000 rank orders checkpointed interactions against tracked followers. Reach rank orders total checkpointed interactions. How scoring works
Sign in for every post's checkpointNHL table
- 1 Montreal Canadiens 265 per 1,000
- 2 San Jose Sharks 239 per 1,000
- 3 Buffalo Sabres 188 per 1,000
- 4 New York Islanders 185 per 1,000
- 5 Utah Mammoth 168 per 1,000
- 6 Boston Bruins 154 per 1,000
- 7 Minnesota Wild 154 per 1,000
- 8 Carolina Hurricanes 153 per 1,000
- 9 Anaheim Ducks 146 per 1,000
- 10 Washington Capitals 137 per 1,000
- 11 Ottawa Senators 131 per 1,000
- 12 New Jersey Devils 124 per 1,000
- 13 Philadelphia Flyers 124 per 1,000
- 14 Toronto Maple Leafs 124 per 1,000
- 15 Chicago Blackhawks 121 per 1,000
- 16 New York Rangers 105 per 1,000
- 17 Winnipeg Jets 104 per 1,000
- 18 Colorado Avalanche 102 per 1,000
- 19 Edmonton Oilers 100 per 1,000
- 20 Florida Panthers 93 per 1,000
- 21 Pittsburgh Penguins 87 per 1,000
- 22 Columbus Blue Jackets 82 per 1,000
- 23 Vancouver Canucks 67 per 1,000
- 24 St. Louis Blues 67 per 1,000
- 25 Dallas Stars 66 per 1,000
- 26 Detroit Red Wings 58 per 1,000
- 27 Nashville Predators 58 per 1,000
- 28 Vegas Golden Knights 57 per 1,000
- 29 Calgary Flames 49 per 1,000
- 30 Tampa Bay Lightning 46 per 1,000
- 31 Los Angeles Kings 30 per 1,000
- 32 Seattle Kraken 25 per 1,000