Social creative, held onto
Good ideas deserve a second life.
FormatRelay helps sports creative teams spot the social formats worth remembering, make sense of why they work, and bring that learning into the next brief.
The radar is public. Personal workspaces are being prepared for invited pilot teams.
From the field, not the noise
A shared memory for creative teams who need to see what is working beyond their own fixture list.
Follow the formats emerging across sport, keep the examples with context, and make the next decision with a little more to draw on.
How it works
Keep the useful part.
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Discover
Use the public radar to look across sports and find ideas outside your usual orbit.
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Save
Keep examples that have a move, a feeling, or a structure you want to revisit.
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Adapt & learn
Turn a useful reference into a stronger starting point for the work in front of you.
A little more to carry forward